How do you get your music heard?
The truth is no matter how good your music is, if people don’t know it exists, they’re not going to listen to it.
To get your music heard, you need to actively promote it. Here are our top 5 strategies to get your music heard.
1. Get social media savvy
Social media isn’t the be-all and end-all but it’s a powerful weapon when used strategically. And best of all, it’s free! Mostly.
Set up a Facebook page, as well as profiles on Twitter and Instagram. Even if you only use Facebook for now, the others will be there when you need them.
Don’t worry if you don’t have many followers yet. When they do come across your page, you want them to know you’re active. Facebook even gives you the option to backdate posts, so even if you created your page yesterday, your page can still look ‘lived in’.
Invite your friends and family to like your page.
Invite anyone who likes or engages with your posts to like your page.
Once you get the hang of it, you can start planning your content to attract the right people to your page. Think about what you’re trying to achieve, and create a schedule of content that moves you in that direction.
Be strategic, post regularly and most importantly, be yourself. That doesn’t mean posting a picture of every meal you eat, but it’s okay to have a bit of fun between serious music-related posts.
If you have the budget, boosting your posts can be a good way to target new fans – and you don’t have to spend much to see results.
2. Create a killer electronic press kit (epk)
Press kits are a necessary evil if you want to get your music heard. Many musicians dread the thought of having to write about themselves, but it’s got to be done.
How else will people know who you are and what you stand for?
The good news is it doesn’t have to be difficult.
The key ingredients of an EPK are:
- High quality photos
- A link to download or stream your music
- Contact info
- Social links
Other ‘nice to haves’:
- Recent press or reviews
Importantly, your bio must be well-written and cut straight to the point. Don’t waffle! Tell people who you are, where you’re from and what kind of music you play. Tell them why you’re unique and why they should care.
Invest in a handful of high quality images by a professional photographer. If you want the media to pick up on your music in 2018, poor quality photos (or even worse – no images) simply won’t fly. Online media is driven by visual content and if you haven’t got a good image to go with your story, you can kiss it goodbye.
Host your EPK on your website or make it available via a Dropbox link, then include the link in every media release you send.
3. Create a media contact list
So you’re releasing a banging tune and you’ve written a superb media release to announce it. But who the heck do you send it to?
That’s where your media list comes in.
Think about who your target audience is and where they get their news. Are you going after a young, indie rock types or dance music fans? What are the key media outlets in your niche?
Think websites, magazines, newspapers and radio stations. Research their publication schedules and deadlines. Do they publish daily or weekly?
Once you have an idea of which publications you’ll target, find out who you need to contact. Find articles written about music similar to yours, and find out who wrote them. To find email addresses, visit the outlet’s website or call them.
Journalists love hanging out on Twitter, so if you can’t find their email address, make a note of their Twitter handle.
Pop it all in a spreadsheet, and voila. Your media contact list is born.
Every time you announce a new single, album or tour, send it to this list. Keep it updated and grow it as you make more contacts.
4. Create a mailing list
Create your own captive audience by building an email list through a free service like Mailchimp.
Encourage people to sign up by offering exclusive giveaways and behind the scenes content.
Every time you make an announcement, send it directly to your fans. Make them feel like they’re the first to know, and let them advocate on your behalf.
5. Network your butt off
Go to industry events and meet people. Tell them about your music.
These events are frequented by people from all areas of the music industry, from managers to record label and media reps.
You’ll be surprised how easy it is to access them, and how willingly they share their vast knowledge and valuable networks.
People attend conferences to share knowledge and meet other people in the industry – so anyone you meet is likely to be just as interested in you as you are in them.
Swap business cards and send a follow-up email. You never know when the relationship will come in handy.
Building an audience can be a slow process, but be persistent. If you believe in your music, others will too.
By mastering some or all of the above tactics, you’ll be on your way to building your audience and getting your music heard.
For tailored advice on promoting your music, get in touch.