Specialist music PR services

Press kits, bios, media releases, photos and more

We specialise in providing PR support to emerging musicians and offer special discounts for WAM and Music Australia members.

Formerly the editor-in-chief of online music magazine Music Insight, Anni Fordham has helped many artists to reach new career heights.

Anni and the Music Insight team led several promotional campaigns successfully launching WA bands onto the Falls Festival lineup, including The Hunting Birds in 2017 and Demon Days in 2018.

She has been a speaker at the WA Music Conference (WAMCon, 2018) and a presenter at the National Live Music Awards (2017).

Major Key Media is your one-stop music PR shop, offering a suite of creative services to ensure all of your promotional materials have a consistent look, feel and tone.

We carefully select and brief our creative specialists, bringing the right team of people together for your project so you don’t have to.

We pride ourselves on outstanding creative results, excellent customer service and transparent pricing. Just ask some of our happy clients!

We offer the following services to musicians:

Electronic press kits (EPKs)

We create professional press kits in the format journalists prefer, accompanied by striking images – helping you get noticed faster.


We get it. It’s hard to talk about yourself! Leave it to us, and we’ll work with you to create a bio that captures the essence of who you are as an artist.

Media releases

Finding the right way to ‘sell’ your release to the media is a difficult task.

Promo shots

We work with some of the best photographers in the country who are just as passionate about music as we are. The results speak for themselves.

Album art direction and design

You guessed it – our graphic designers are music fans too! We will talk to you in detail about your release and brief the designer to achieve a design that is unique, memorable and consistent with your brand.


We create websites that don’t cost an arm and a leg, and are easy to update yourself. No lock-in contracts.

Logo design

A logo is a key part of your promotional toolkit, helping give a consistent look across your social channels, streaming services, website, posters and more.

PR campaigns

We create customised music PR campaigns to announce the launch of your single, EP or album. We offer capped pricing so you won’t be hit with any unexpected bills, and a coverage report at the end of your campaign.

Get in touch to discuss your music promo needs and arrange a free quote.